emergency hotline
April 28th, 2013


notMYkid was started in 1999 by Debbie and Steve Moak. The non-profit organization was born out of the real life experience of a family dealing with substance abuse. Through the difficult and dark days of addiction, intervention, and recovery, they found that sharing their story was both therapeutic for them and helpful to others in need. The first years of the organization consisted of one family telling their story through home outreach and support.


In April of 2000, notMYkid became an LLC and in November of that same year became a 501(c)(3) charitable organization. By 2004, the organization had hired a program director and was being managed by the founding family and the director. The organization struggled with sustainability, but persisted in the belief that there were families who could be helped by their work. notMYkid instituted a volunteer structure, which provided oversight from a governing Board of Directors and a fundraising capacity. In addition, the organization made a strategic decision to build a website intended to provide information and resources to the community. As notMYkid grew, it began to utilize additional speakers to tell their personal stories about overcoming addiction, abuse, and other destructive youth behaviors. Peer Educators created an emotional connection with the community and helped people recognize the need to address these challenges head on.


notMYkid began to partner with school districts to share the message of positive choices and good decision making with middle and high school students. Initially, the organization’s sole focus was substance abuse, but additional issues were identified by schools and other audiences. The organization has since evolved its messaging to include the following youth behaviors: substance abuse, bullying, unhealthy relationships, eating disorders, depression/self-injury, and internet safety. notMYkid recognizes and highlights the interconnectivity of these issues and utilizes messaging to help teens, parents, and educators understand the consequences of these behaviors.


Today, notMYkid continues to flourish. The heart of our organization remains solidly committed to promoting positive life choices by educating youth, families, and communities about the consequences of destructive youth behaviors. As notMYkid continues to move into the future, it is focused on ensuring that all youth, families, and communities have the skills and information necessary to make positive life choices. notMYkid’s passion is for families and communities to be healthy and strong, and to avoid destructive youth behaviors that have the potential to devastate lives and derail futures.

Get Involved


Navigating the adolescent years is one of the largest and toughest responsibilities we will face as parents. It is scary to see someone that you care about engage in harmful choices. We are here to help you to prevent your child from making damaging life choices.

Learn More >


We're here to help you face and overcome potentially life-derailing challenges. Discover the many ways in which you can amplif(i) your voice in the name of making good decisions. We're here as an informative, inspirational resource as we share our personal stories. Join the movement by sharing your story and speaking up for yourself and the people you love who may be going through a hard time.

Learn More >


You are an educator, influential in the lives of the students and parents you serve. Creating a positive culture within your classroom starts and ends with you. We are here as a resource for your school to make sure every classroom environment is one that is conducive to positive learning and growth.

Learn More >

5230 E. Shea Blvd., Suite 100 Scottsdale, AZ 85254

Visit our full site on your desktop computer